Simple Modern Launches Bluey-Themed Products with BBC Studios in United States and Canada

BBC Studios, distributor and licensor for the internationally beloved animated series Bluey, is partnering with the Oklahoma-based company to create a range of Bluey-themed children’s products in time for kids to head back to school in the fall. 

 

 

Simple Modern is pleased to announce the launch of new Bluey-themed products in partnership with BBC Studios.

Available in the United States and Canada, the range of Bluey-themed products are intentionally designed to fit perfectly in small hands. The new line will include various co-branded products including three different stainless steel 14-ounce and two 18-ounce hydration bottles, one 12-ounce BPA-free Tritan water bottle, a Bluey-themed backpack, a lunchbox and a Bento box.

“We are so proud to be in partnership with BBC Studios and Bluey,” said Corbin Wallace, Simple Modern Chief Growth Officer. “Bluey transcends continents and age groups, and it is beloved by millions.”

The new Bluey merchandise is now available at select retailers like Target and on simplemodern.com.  

In 2023, Bluey was #2 most-streamed series across all audiences in the United States, with 43.9 billion minutes viewed, according to Nielsen. The series follows Bluey, a lovable and inexhaustible Blue Heeler dog who lives with her Mum, Dad, and little sister, Bingo.

The new BBC Studios licensing partnership is one of the dozens of Simple Modern agreements to bring co-branded products to consumers to drive value for both partners and customers. In addition, the Bluey suite launch is one of many new partnerships this year alone. With more than 100 colleges and universities as well as other international brands like Disney, Marvel, Lucasfilm, Paramount, Hasbro, Warner Brothers, Moonbug and Sesame Street, Simple Modern is dedicated to partnering with companies that will co-create quality, engaging products.