Simple Modern’s licensing team recently met with dozens of universities, sports team buyers, licensing organizations and retail buyers at the Sports Licensing & Tailgating Show held in Las Vegas.

This is the sixth year for Simple Modern to exhibit at this prestigious show. Over the years, Simple Modern's involvement at the event has evolved significantly, transitioning from a small team navigating booth-to-booth interactions to unveiling a state-of-the-art, 10-foot-by-20-foot exhibition booth this year. This growth underscores Simple Modern's dedication to expanding its reach and influence within the industry.

"Our participation at the Sports Licensing & Tailgate Show is integral to our growth strategy," said Corbin Wallace, Simple Modern Chief Growth Officer. "It provides us with invaluable opportunities to connect with existing partners, cultivate new relationships and gain insights into emerging trends and opportunities within the licensing landscape."

Other notable successes emerged from this year's show, such as Simple Modern unveiling new and upcoming products tailored for the Fanshop space.

Furthermore, strategic meetings with licensing partners yielded discussions on new product lines, expanded distribution rights and creative collaborations, reaffirming Simple Modern's commitment to innovation and partnership-driven growth.

"Attending this event is not just about showcasing our brand; it's about reaffirming our commitment to being a premier drinkware provider for sports fans and enthusiasts," Wallace said. "Our presence at the show underscores our dedication to fostering mutually beneficial partnerships and driving sustainable growth within the industry."

Simple Modern exists to give generously, meaning expanding partnerships and growing licensing agreements allows the company to prioritize more giving. Simple Modern donates at least 10 percent of annual profits to help better communities around the world.

To see more about Simple Modern’s licensing products, visit here.