Kansas Athletics Name Simple Modern as Proud Drinkware Partner for 70th Season at Allen Fieldhouse
Kansas Athletics named the leading premium drinkware company as a proud drinkware partner for the 2024-2025 Jayhawks basketball season.

 

Simple Modern, a leading producer of premium drinkware and consumer products, will be a proud drinkware partner of Kansas Athletics for the monumental 70th season inside historic Allen Fieldhouse.

As part of the partnership, Simple Modern is creating unique, in-game drinkware for the University of Kansas Jayhawks, which will be sold exclusively during home basketball games at concession stands.

"We are thrilled to partner with Kansas Athletics and to honor the outstanding accomplishments of collegiate athletes," said Chris Hoyle, Chief Marketing Officer of Simple Modern. "Fans are going to love our premium, reusable drinkware that captures the tradition and spirit of Kansas Athletics, and we can't wait to cheer on the Jayhawks this season."

What Kansas Jayhawks fans can expect:
At the Friday, Nov. 8, Jayhawk game against the University of North Carolina in famed Allen Fieldhouse, Simple Modern will release a uniquely designed 30-ounce cup, available in limited quantities.

"We’re thrilled to join KU for what we know will be an incredible season,” Hoyle said. “We know Jayhawk fans will be excited to collect our exclusive designs to celebrate this season and remember every time they get to cheer on KU in historic Allen Fieldhouse."

“We’re excited to help facilitate this partnership with Simple Modern as Kansas celebrates its 70th season at Allen Fieldhouse,” said Marc Tuttle, Vice President and General Manager, Jayhawk Sports Properties. “Their commitment to quality makes them the ideal partner to provide Jayhawk fans a memorable way to honor the legacy of Kansas basketball throughout this milestone season.”

Jayhawk Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Kansas Athletics and oversees all sponsorship agreements on behalf of the Jayhawks.