Niki Van Beuning wins $5,000 and Simple Modern’s 50 Millionth Cup
Simple Modern randomly selected the Illinois resident to receive both its 50 millionth manufactured cup and $5,000 to celebrate its customers for this important growth milestone. 

Simple Modern recently reached the significant growth milestone of manufacturing its 50 millionth cup, and to celebrate the company included both the 50 millionth cup and a voucher for $5,000 inside an order of a randomly selected customer.

And, that customer was Niki Van Beuning from Washington, Illinois.

“I was absolutely surprised to receive the 50 millionth cup and that amount of money,” Van Beuning said. “I ordered three cups and saw four boxes and was so confused. I have also never won anything, so winning not only the cup but also $5000, was just mind blowing to me.”

Simple Modern did not make any prior public announcements that it planned to do this. Rather, the company decided to randomly surprise one unsuspecting customer with generosity.

“The fact that this giveaway was kept secret until the package was already sent out is respected by many,” Van Beuning said. “The giveaway was a perfect example of how amazing this company truly is!”

Simple Modern exists to give generously, and it creates products that are good everywhere so it can work to bring good everywhere as well. The 50 millionth cup celebration exemplified the company’s desire to be generous in every way – not just with its more than 1,000 nonprofit partners but also with its customers.

“The 50 millionth cup giveaway was such a fun way to celebrate both this growth milestone for the company and the customers who are the reason we’ve been able to have such growth,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We are so thrilled to have surprised Niki like we did, and we’re equally thrilled she was so happy to receive the gift.”

Van Beuning, whose favorite Simple Modern product is the Trek Tumbler,  has big plans for the $5,000 as well.

“This winning means a GREAT DEAL to me,” she said. “I can't even begin to express what this means. This blessing couldn't have come at a more perfect time. This money has gone towards getting my fiancé and I completely out of credit card debt, and the rest will help tremendously with our upcoming wedding in October of 2025! I simply cannot thank you enough!”