OSU Athletics Name Simple Modern as Official Drinkware PartnerThe Oklahoma State Cowboys and Cowgirls named the Oklahoma-owned drinkware company to be the official drinkware sponsor for the 2024-2025 year. Simple Modern, a leading producer of premium drinkware and consumer products, is now the official drinkware sponsor of OSU Athletics for the 2024-2025 school year.As part of the partnership, Simple Modern is creating unique, in-game available drinkware for Oklahoma State, which will be sold exclusively during home football games at the concession stands. “We are so excited to be partnering with OSU Athletics to celebrate and support collegiate athletes,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We know fans will love the exclusive, reusable drinkware that supports their Cowboys. We are so excited to cheer on the Pokes this fall.”What Oklahoma State Cowboys and Cowgirls can expect: As the official drinkware partner of OSU Athletics, Simple Modern will sell uniquely designed 30-ounce drinkware at all Oklahoma State home football games at Boone Pickens Stadium concessions, while supplies last. Since supplies are limited, Cowboy fans should hit the concessions on the way to their seats to ensure they get a chance to snag one of the limited-edition cups before they are gone.“We’re incredibly proud to be supporting OSU Athletics this year with these special, game-day-only cups,” Hoyle said. “This is a great opportunity for fans to carry their love for the game home with them. Go Pokes!”