Why Simple Modern is in love with its new Bluey Collection (And why you should be too)

 

Simple Modern’s full line of Bluey-inspired products is perfect for every elementary kiddo’s back-to-school fit. But our love for these products goes beyond its high-quality, great designs. Here’s why we’re loving it so much. 

Americans crowned the Australian-created show, Bluey, its second-most streamed show in the country last year by watching almost 50 billion (that’s billion with a B) minutes of Bluey episodes streamed in 2023.

That’s a lot of Bluey, Bingo, Bandit and Chili Heeler in America’s living rooms (and car rides, doctor’s waiting rooms, plane trips and everywhere in between.)

This collective love for the incredibly engaging family of dogs that teach warmth, kindness and respect in relatable ways was a natural fit for Simple Modern’s new partnership with BBC Studios, the multi-Emmy award-winning studio that created Bluey. The new suite of Bluey products will fit every need kids have as they enter school this fall – from water bottles and lunch and Bento boxes to backpacks and zippered pouches.

But why do these Bluey products fit so perfectly into the Simple Modern product family?
Here’s a few reasons:

1. Bluey writers show an authentic representation of family life with wholesome values and life lessons – for both kids and parents.
Each episode may be short, with each one averaging about 8 minutes, but Bluey creators pack each storyline with messages of hope and love and often subtle reminders for parents to soak up and appreciate each season of parenting right alongside the silly humor perfect for preschoolers. Just like America, we can’t get enough.

2. Simple Modern’s Bluey products are designed with little kids in mind. 

The entire suite of products are sized to fit in the little hands of the biggest Bluey, preschoolers and elementary school-aged kids. Backpacks are designed for little shoulders. Water bottles are leak proof. And water bottles are sized for little hands, holding 12-, 14-, or 18- ounces of liquid, plenty enough for a little one but not so much to make it too heavy for them to carry on their own.

3. The Simple Modern Bluey products are designed to capture the whimsy and heartfelt connection fans have with the show. 

From the water bottles and backpacks to the lunch and Bento boxes, Bluey and Bingo dance around all the products among whimsical clouds or with their friends on fun check patterns. It’s a perfect compliment that pulls the beloved characters across different designs and products.

We are in love with this new Bluey collection, and we know you, your kids and all the Bluey fans in your life will be too. We expect fans to scoop up these products quickly, so be sure to get your favorite Bluey gear in time for back to school!